Design & Usability Consultancy
We offer Design & Usability consultancy to help clients to create innovative, easy to use products, services and systems which address real human needs, based on user insights, design principles and usability best practices.
Design Research is strategic and inspirational – Characterized by immersive research tools and methods that have been adapted from traditional ethnography; this helps:
Gain a deep understanding of the people and context you are designing for
- Understand user aspirations and attitudes
- Understand the motivations behind user behaviors and actions.
- Validate your hypothesis and understand your problem space.
- Identify latent needs and opportunity spaces.
We use a broad range of design research and usability approaches and tools that can be used prior to, or during different stages of design process. These methods are globally recognized and practiced and are customized to suit individual customer requirements – A Global solution localized to the cultural context.
Usability Studies are geared towards understanding how to improve the ease of use and the user experience of products and services. This helps facilitate iterative design and to get design guidance and direction at different stages of development.