Auto Expertise
– Experienced Automotive Experts to understand your requirements and deliver the best.
– Passionate Researchers with complete ownership.
– Senior level engagement across the project.
– Passionate Researchers with complete ownership.
– Senior level engagement across the project.
System1 & Technology
Innovative and forward looking solutions to understand the customers better:
– System1: EEG, Eye-tracking, Facial Coding, Implicit
– Technology: Online Panel, Mobile
– Analytics: Data Mining, Advance Analytics
– System1: EEG, Eye-tracking, Facial Coding, Implicit
– Technology: Online Panel, Mobile
– Analytics: Data Mining, Advance Analytics
360 Degree Coverage
Capability to cover all your research requirements across:
– Types of automotive / auto ancillaries segments
– Automotive product/ brand lifecycle
– The country and the globe
– Types of automotive / auto ancillaries segments
– Automotive product/ brand lifecycle
– The country and the globe
Operational Rigour
– Ensure research success by meticulous planning and execution by Operations Experts.
– Deploy Qualified and Trained Recruiters and interviewers on field.
– Third party audit over and above the mandatory quality check for respondent authenticity.
– Deploy Qualified and Trained Recruiters and interviewers on field.
– Third party audit over and above the mandatory quality check for respondent authenticity.
Need Understanding
– Usage & Attitude Research
– Segmentation
– Trend Spotting
– Customer Journey
Product Development
– Photo-Clinic: Concept; Design
– Static-Clinic: Confirmation; Pricing
– Dynamic-Clinic: Usage; Marketing
Intender Understanding ( Sales)
– TV / Print Ad Evaluation
– Ad Tracker
– Brand Launch Evaluation
– Brand Health Track
– Brand Promotion Evaluation
– Prospect / First Buyer Survey
– Mystery Shopping
– Retail Transaction Pricing
Owner Understanding (After Sales)
– Early/ First Buyer Study
– Initial Quality
– Mystery Repair
– Stakeholder Experience:
— Customer: Sales & Service
— Others
– Employees
– Dealer Employees
– Dealer & Vendors
– Corporate Reputation