Automotive

Auto Expertise

– Experienced Automotive Experts to understand your requirements and deliver the best.
– Passionate Researchers with complete ownership.
– Senior level engagement across the project.

System1 & Technology

Innovative and forward looking solutions to understand the customers better:
– System1: EEG, Eye-tracking, Facial Coding, Implicit
– Technology: Online Panel, Mobile
– Analytics: Data Mining, Advance Analytics

360 Degree Coverage

Capability to cover all your research requirements across:
– Types of automotive / auto ancillaries segments
– Automotive product/ brand lifecycle
– The country and the globe

Operational Rigour

– Ensure research success by meticulous planning and execution by Operations Experts.
– Deploy Qualified and Trained Recruiters and interviewers on field.
– Third party audit over and above the mandatory quality check for respondent authenticity.

Need Understanding

– Usage & Attitude Research
– Segmentation
– Trend Spotting
– Customer Journey

Product Development

– Photo-Clinic: Concept; Design
– Static-Clinic: Confirmation; Pricing
– Dynamic-Clinic: Usage; Marketing

Intender Understanding ( Sales)

– TV / Print Ad Evaluation
– Ad Tracker
– Brand Launch Evaluation
– Brand Health Track
– Brand Promotion Evaluation
– Prospect / First Buyer Survey
– Mystery Shopping
– Retail Transaction Pricing

Owner Understanding (After Sales)

– Early/ First Buyer Study
– Initial Quality
– Mystery Repair
– Stakeholder Experience:
— Customer: Sales & Service
— Others
– Employees
– Dealer Employees
– Dealer & Vendors
– Corporate Reputation

Automotive

Automotive

Auto Expertise

System1 & Technology

360 Degree Coverage

Operational Rigour

Need Understanding

Product Development

Intender Understanding ( Sales)

Owner Understanding (After Sales)

Write to us

or send an email to info@bigbluebanyan.com