Updated January 2022
This privacy notice provides information on how Big Blue Banyan (3B) generally collects and processes your personal data when you interact with us. We provide additional privacy notices where necessary, for example if you take part in one of our panels or market research activities.
Personal data means any information about you which can be used to identify you as an individual. This excludes information where your personal data has been removed (anonymous data).
When referring to “3B”, “we”, “us”, or “our” in this privacy notice, we are referring to the relevant entity of Big Blue Banyan responsible for processing your personal data. We will inform you which 3B entity is the controller of your personal data when we engage with you as a data subject.
Categories of personal data
We collect, use, store, process, and transfer different types of personal data, depending on the collection purpose. We only collect data categories as necessary, for achieving a specific purpose. Personal data we currently collect or intend to collect in the future thru launch of more services includes, but is not limited to:
Contact Data: first name, maiden name, surname, company name, job title / role, company email address and phone number, company billing address, delivery address, email address and telephone numbers
Employment Application Data: information we collect from you if you apply for a job at 3B such as, data concerning your professional life, information included in your CV, graduation or other relevant certificates, employers’ references
Financial Data: We do not actively collect any financial data however if you avail or purchase some of our services either thru us or thru our affiliates then bank account and payment card details, details about payments to you or received from you, as well as details of products and services you have purchased from us will be collected
Internet Log-Data: internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our websites, information about how you use our website, products and services, device identifiers such as mobile advertising IDs, cookie IDs.
User Account Data: login credentials (username or similar identifier, password/password hash), preferences, any feedback you have provided us with
Marketing and Communications Data: your preferences in receiving marketing materials from us and from third parties, your preferred communication channels
Research Data: refers to all types of personal data we collect from you in the course of your participation in our research activities. Research Data includes the following categories, as detailed the privacy policies and consent forms for the respective market research activity:
Survey Data: your answers to online, paper & pencil or telephone surveys including sociodemographic information such as title, date of birth, age, gender, information regarding educational and income levels, occupation, marital status, number of children in household, etc.
Media Measurement Data: information regarding your TV and streaming media consumption, your overall usage of the internet, streaming and social media platforms and other (online) media channels, as well as your digital devices in general
What happens if you do not want to provide personal data?
Participation in our market research is always voluntary. You may stop participating and/or providing personal data at any time. If you withdraw your consent to the processing of your personal data or terminate your membership in a panel, you will no longer be eligible for studies and consequently, any future incentives and compensations we may offer to members and other participants
If the processing of your personal data is necessary for the performance of a contract to which you are party to, and you fail to provide the necessary information, we may cancel our services under the contract. In this case, we will notify you in advance.
If the collection of your personal data is necessary to conclude an employment relationship with you and you fail to provide that data when requested, we may be unable to process your application.
Personal data we collect from you in our market research activities
In the following section, we explain typical situations in which we collect personal data from or about you when you participate in our market research.
We collect and process Research Data from you when you participate in our market research activities such as answering surveys and registering for research panels.
- Members of 3B market research panels
We offer participation in different panels for which you may register upon invitation.
If you take part in a panel, we will collect your Contact Data. During your participation, you will be asked to participate in research projects and 3B collects Survey Data and Behavioural measurement data. If the research is internet-based, we collect Internet Log-Data as well.
- Respondents to 3B surveys outside of our panels
You may be invited to participate in our market research surveys even if you are not registered as a participant with 3B.
In any of the following scenarios, 3B is responsible as a data controller for the collection and processing of Internet Log-Data, whereas other parties may be responsible as controllers for other personal data concerning you.
a. Cooperation with other market research companies
If you are registered as a participant with other market research companies or panel operators, you could occasionally receive invitations to surveys conducted by 3B. In this case the other company is responsible as controller for your personal data, like name, address or email. If, in exceptional cases, there is a possibility that Research Data collected by us could personally identify you as an individual, we will inform you accordingly in advance.
b. Personal Data provided to us by our clients
We may receive your Contact Data from a client company who commissioned us to conduct a survey on their behalf with a specific group of people. For example, a client could send us a list of its end customers for this purpose. In this case, our customer is controller of both your Contact Data and the data that is collected from you during the survey. In such cases, we will disclose to you the identity of the customer who provided your Contact Data to us.
c. Randomly selected participants in telephone surveys
In some countries, we may use telephone numbers from public directories and/or numbers that we automatically generated based on numbers from public sources, using industry-approved algorithms. Consequently, we may call your number even if you did not make it publicly available.
If you receive a phone call from 3B or one of our business partners and are asked to answer questions, for example, about certain brands and products, this does not necessarily mean that we have any of your personal data other than your telephone number in our possession.
Your answers to telephone surveys will be treated anonymously and not stored together with your telephone number. If you are randomly selected to take part in a survey and receive a call from us but refuse to participate and want us to refrain from calling you in the future, please let us know, and we will add your number to a blocking
- Media & Shopping Behaviour Data
We may collect Media & Shopping Behaviour Data if you take part in our consumer panels.
- How we use your personal data as a market research participant
We use your Contact Data to directly communicate with you, for example, to keep you informed about our terms and policies or panel rules as well as incentives or prize draws / sweepstakes we offer to participants through email newsletters, to invite you to survey and other panel activities and to select participants for specific surveys based on their sociodemographic profile.
In general, we process your Research Data in such a way that they do not allow recipients to identify you as an individual. Typically, we combine the Research Data of several respondents and generate anonymous aggregated data.
In some cases, we may report the Research Data on a participant’s level, using an internally assigned pseudonym (a number or code). Recipients are not able to identify you based on these pseudonyms.
If there is a possibility that a recipient of the Research Data can identify you as an individual, either directly or by combining it with other data, we will inform you in advance and obtain your consent if required.
We use Media Measurement and Shopping Behaviour Data to enrich collected Research Data to provide better insights to our clients.
Personal data we collect from you outside of our market research activities
- Personal data provided by you through direct interactions
You may provide us with your Contact Data, User Account Data, and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- visit or create a user account on a 3B website,
- request or use our products or services,
- enter into a contract with us,
- apply for a job or position with us,
- subscribe to our or publications,
- enter a competition or promotion or take part in a customer feedback survey,
- give us feedback or contact us.
- What we use our personal data for
We will only use your personal data for the purposes for which we collected it and for and for purposes compatible with the original collection purposes.
- Communication with you as a business partner
We process your personal data if you are a potential customer of our products, an existing customer or a service provider for the establishment and performance of our business relationship with you.
If you register on our website to receive specific content, newsletters, or to attend webinars, or you contact us by email or otherwise, we will process your Contact Data and any information that you submit through our web forms or send us by email for the following purposes:
- to communicate with you about our services,
- to let you know about our policies and terms,
- to respond to your requests,
- to invite you to participate in customer feedback surveys,
- to organize events that you have registered for.
We process your Contact Data, Financial Data, Internet Log-Data, and User Account Data to deliver our services to you and to better understand how you use our solutions.
- Marketing consent
If you sign up or otherwise opt-in to receive invitations to our free webinars and events, thought-leadership articles, or product announcement emails, we will ask for your consent to use your email address for this purpose.
We may use your Contact Data, Internet Log-Data, and User Account Data to better understand what may be of interest to you and how this content is best presented to you. We will obtain your opt-in consent before sharing your personal data with any third party for marketing purposes.
- Job applicants
If you apply for a position at 3B we may collect Contact Data and Employment Application Data from you to make decisions about the possible conclusion of an employment contract.
Should we require further categories of your personal data in the course of the job application process or intend to use this data for purposes other than those specified above, we will provide you all information in advance as required by law through an additional privacy notice.
Third parties or publicly available sources
We may obtain personal data about you from third parties and public sources. In these cases, we will inform you accordingly within a month upon receipt of your personal data or, if the data is intended for communication with you, we will inform you with our first communication to you. As part of the communication, we will disclose the sources from which we obtained your data and provide you with all information required by the applicable privacy law. This includes which data specifically we obtained from which exact sources and how we intend to use it. In appropriate cases we will obtain your prior consent before we collect personal data concerning you from other sources.
In some instances, 3B’s clients are a source of personal data concerning you. For example, advertising companies or social media networks may provide us with information regarding your exposure to online advertisements or media. This is used by us to enrich this data with information that we previously collected from you as a market research participant, to prepare anonymous, aggregated statistics that clients then use for their business purposes.
Security of processing
3B takes data security seriously. We apply appropriate levels of security to personal data transferred, stored, or otherwise processed by 3B by means of implemented physical, electronic and administrative procedures to safeguard the data from accidental or unlawful destruction, deletion, loss, alteration, unauthorized disclosure and unauthorized access. Our information security policies and procedures are closely aligned with widely accepted international standards and are reviewed regularly and updated as necessary to meet our business needs, changes in technology and regulatory requirements.