Kanoren is the name of Big Blue Banyan's research and consulting business. About the name
Senior judgement on every study, in every market worldwide. Built into how we work.
We are a research and consulting firm. We have built decades of senior experience into one system. Every study is designed, checked and judged to the same standard, and answers arrive in days. Our people stay with you from the brief to the boardroom.
Full-service research across the entire life of a product or brand is the base. Our own algorithms for implicit, neuro, eye-gaze and emotion measures sit beside it, to capture what people say and what they cannot put into words. We work in any market, through our own offices and through vetted partners elsewhere.
You take the hard road, and you take it well,
deciding daily what no chart can tell.
We walk beside you, glad to share the load,
and help you choose, and smile, along the road.
- 350+ studies and counting
- Quantitative and qualitative, every type
- Across the entire product life cycle
- Consumer, business, public and development sector
- Any market, any language
- Singapore and Bangalore, working globally
- Every deliverable signed off by a senior researcher
- 350+ studies and counting
- Quantitative and qualitative, every type
- Across the entire product life cycle
- Consumer, business, public and development sector
- Any market, any language
- Singapore and Bangalore, working globally
- Every deliverable signed off by a senior researcher
Who we work with
Four kinds of client, one standard of work. Start with yours.
Companies and brands
Consumer research across the life of a product or brand, in India and abroad.
For companiesBusiness and industrial
B2B research and a consulting practice built on market evidence.
For B2BPublic, development and social sector
Evaluations, baselines and endlines, opinion and sentiment.
For public bodiesUniversities and researchers
A research partner for funded and doctoral studies, anywhere.
For researchersStart with the question in front of you.
Each one opens the studies that answered it.
Why clients stay
Most of our work each year comes from people we have worked with before, many since our first year. Here is what they tell us keeps them.
An extended brain
You get a senior researcher who knows your business and is available when you need one most. That means before the brief is written, when the data surprises you, and the month after the presentation.
Built for your question
We create models and algorithms for the decision in front of you, validate them on live studies and adapt them to each business. Nothing is templated and nothing is force-fitted.
Every category, every type
We have worked for decades across almost every consumer, business and public category, in every study type and in any market. The Goliaths, the multinationals, come back to us. The Davids, the start-ups, have grown with us.
Fast, without shortcuts
The system does the manual work that used to take weeks; senior researchers judge what matters. Answers arrive in days, checked seven ways before they leave.
Open book
We are fully compliant and transparent on every protocol, from consent to data retention. We work around your constraints, and we say so in writing before fieldwork starts.
We love a hard problem
Bring us an unusual brief, a market nobody has measured or a decision with no precedent. Some of our best work began with a question that had never been asked.
What a senior checks before it reaches you.
Seven checks, on every study, built into how the work runs.
Deliverables that pass every check carry the QED mark. Quod erat demonstrandum. A senior researcher has checked the question, the design, the field, the analysis and the story, and put their name to the release. Nothing ships unchecked. How we work
What people say, and what they cannot put into words. We offer full-service research across the product life cycle, with our own algorithms for the subconscious beside it.
Quantitative and qualitative research of every type is the base. TriE, TriE Express and PrimE add attention, emotion and association beneath the stated answer, built and refined on live studies since 2016, wherever they make the answer sharper. Research · The algorithms
A glimpse of the work
These are six of many. There is a great deal more; tell us your question and we will show you what fits.
Blind scores alone would have picked the wrong energy drink; tasting order, a taste benchmark and a regional read found the right one
Two energy drink formulations were tested blind. Scores and forced choice disagreed, and the right one went national.
Four relaunch films scored alike on the questionnaire; EEG and eye gaze data showed which one to lead with and how to split the media
Four relaunch films scored alike on the questionnaire. EEG and eye gaze data picked the lead film.
The only challenger in its category to gain equity over five years, and a tracker that told it where to spend, market by market
A personal-care challenger was tracked for five years. It was the only challenger to gain equity.
A regional cement leader lifted advocacy in all four channel and influencer groups; a rival drew level in its home market and price turned out not to drive loyalty
A regional cement leader's dealers, retailers, engineers and masons were tracked. Advocacy rose in all four groups.
Four markets, one streaming service: local audiences will pay for a new entrant, but only if the content and the price look local
An Indian streaming service was tested in four overseas markets. Each market got its own entry model.
A baseline across households, masons, retailers, manufacturers and lenders showed that masons decided half of roofing choices and that cost was the main barrier
A housing baseline covered households, masons, retailers and lenders. Masons decided half of the roofing choices.
What clients say
Big Blue Banyan's state-of-the-art research models & techniques have brought us quick efficient and actionable solutions to our business problems from a very modern perspective. Never did we have to compromise on the Triple Constraints of cost time & quality …
Head of Market Research, leading FMCG company, South India… a critical project to address a tricky marketing question. … The findings too were simple yet compelling and helped us understand a critical and intriguing consumer issue.
CMI Head, leading beverages companyBig Blue Banyan is an organisation where rational and emotional forces meet and produce utilitarian results for their clients. … senior team’s attitude of going beyond research insights and turning entire project into a consultancy one is something unique. One cannot ask for a better partner who virtually owns the client partner’s KPI and turn it around effectively. …
Lead, Research and Digital Lab, leading OTT platform… we partnered with Big Blue Banyan to test one of our films so that we could gauge audience reaction to our content. … any obstacle that was thrown at them by us they were more than willing to go back and figure a solution out. 'Partners' in the true sense …
Manager, Marketing, leading media networkFrom us
Send us the brief, or just the question. The first conversation is ours to earn and the proposal is ours to write; the decision is yours. Most clients find that one conversation tells them whether we are the partner they want. We like those odds.
Deepak Singh, MD & CEOWhat I enjoy most is the moment a tracker or a test stops being numbers and becomes a decision the client can make with confidence. We build every study for that moment.
Rwitankar Coondoo, Executive DirectorCurious to know more?
Write to us with the decision in front of you, or just the question. A senior researcher will reply quickly, and we will get back to you with the proposal.