How can we decode the Un-SAID – the ‘expressions that consumers are not sensitized to’ or ‘they find it difficult to articulate’, is the overarching question that we have addressed through our solutions, rooted in Psychology, Behavioral science and Neuroscience, assessed both quantitatively as well as qualitatively.
Client Speak… A Glimpse
“Big Blue Banyan is an organisation where rational and emotional forces meet and produce utilitarian results for their clients.
I must mention that 3B senior team’s attitude of going beyond research insights and turning entire project into a consultancy one is something unique. One cannot ask for a better partner who virtually owns the client partner’s KPI and turn it around effectively. I wish them best of fortunes.”
“We are in business of producing Bollywood movies and we partnered with Big Blue Banyan to test one of our films so that we could gauge audience reaction to our content. This was the first time that a research study like this was being conducted in India and I can confidently say that it would not have been possible to do this without the team at Big Blue Banyan.
The best part about them was that any obstacle that was thrown at them by us they were more than willing to go back and figure a solution out. ‘Partners’ in the true sense, it was truly a pleasure to work with them and I look forward to many more projects together.”
“We have worked with Big Blue banyan on a critical project to address a tricky marketing question. Our experience of working with BBB has been very good. The findings too were simple yet compelling and helped us understand a critical and intriguing consumer issue.”
“We used Big Blue Banyan system1 using TriE ad pre-testing approach for one of our cooking oil TVC in a growth market. The results were very insightful – it had helped us understand in details the efficacy of our communication amongst our TG to create effective shorter edits. Kudos to 3B team, keep up the interesting work!”
“With the Cutting-edge Neuro & Eye tracking Technology and years of research experience, 3B is playing a big role in shaping our communications.”
“Big Blue Banyan’s state-of-the-art research models & techniques have brought us quick efficient and actionable solutions to our business problems from a very modern perspective. Never did we have to compromise on the Triple Constraints of cost time & quality with 3B – given the highly able research minds behind the progressive tools.”
For further details and more such client speak;
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