Kanoren is the new name of Big Blue Banyan's research and consulting business. Same team, same standards, under the same group. About the name
Senior judgement on every study, in every market worldwide. Built into how we work.
A research and consulting firm. Three decades of senior experience engineered into one system, so every study is designed, checked and judged to the same standard, and answers arrive in days rather than weeks. Deep insight, delivered fast, by people who stay with you from the brief to the boardroom.
Full-service traditional System 2 research capabilities and expertise across the entire product life cycle, with our own System 1 algorithms for implicit, neuro, eye-gaze, emotion, etc. measures beside it to capture subconscious responses: what people say, and what they cannot put into words. Fieldwork through vetted partners wherever you need it, globally.
You take the hard road, and you take it well,
deciding daily what no chart can tell.
We walk beside you, glad to share the load,
and help you choose, and smile, along the road.
- 350+ studies and counting
- Quant, qual, trackers, product, concept, pricing, opinion
- Consumer, business, public and development sector
- Fieldwork in India and in any market
- Singapore and Bangalore, working globally
- Every deliverable signed off by a senior researcher
- 350+ studies and counting
- Quant, qual, trackers, product, concept, pricing, opinion
- Consumer, business, public and development sector
- Fieldwork in India and in any market
- Singapore and Bangalore, working globally
- Every deliverable signed off by a senior researcher
Who we work with
Four kinds of client, one standard of work. Start with yours.
Companies and brands
Consumer research across the life of a product or brand, in India and abroad.
For companiesBusiness and industrial
B2B research and a consulting practice built on market evidence.
For B2BPublic, development and social sector
Evaluations, baselines and endlines, opinion and sentiment.
For public bodiesUniversities and researchers
A research partner for funded and doctoral studies, anywhere.
For researchersStart with the question in front of you.
Each one opens the studies that answered it.
Why clients stay
Most of our work each year comes from people we have worked with before, many since our first year. Here is what they tell us keeps them.
An extended brain
A senior researcher who knows your business, available when you need one most: before the brief is written, when the data surprises you, and the month after the presentation.
Built for your question
Models and algorithms created for the decision in front of you, validated on live studies, and adapted to each business. Nothing templated, nothing force-fitted.
Every category, every type
Three decades across almost every consumer, business and public category, every study type, and markets on four continents. Start-ups and challengers grow with us; multinationals rely on us.
Fast, without shortcuts
The system does the manual work that used to take weeks; senior researchers judge what matters. Answers arrive in days, checked seven ways before they leave.
Open book
Fully compliant and transparent on every protocol, from consent to data retention. We work around your constraints, and we say so in writing before fieldwork starts.
We love a hard problem
An unusual brief, a market nobody has measured, a decision with no precedent: bring it. Some of our best work began with a question that had never been asked.
What a senior checks before it reaches you.
Seven checks, on every study, built into how the work runs.
Deliverables that pass every check carry the QED mark. Quod erat demonstrandum. A senior researcher has checked the design, the sample, the field, the analysis and the story, and put their name to the release. How we work
What people say, and what they cannot put into words. Full-service research across the product life cycle, with our own algorithms for the subconscious beside it.
Quantitative and qualitative research of every type is the base. TriE, TriE Express and PrimE add attention, emotion and association beneath the stated answer, built and refined on live studies since 2016, wherever they make the answer sharper. Research · The algorithms
A glimpse of the work
Six of many. There is a great deal more; tell us your question and we will show you what fits.
Blind scores alone would have picked the wrong energy drink; tasting order, a taste benchmark and a regional read found the right one
Two formulations tested blind against a cheaper benchmark. Monadic scores pointed one way, forced choice and a regional read the other. The right one went national.
Four relaunch films scored alike on the questionnaire; brain and eye data showed which one to lead with and how to split the media
Four finished films, level on the questionnaire. Brain and eye data picked the lead, set the media split and found the edit that improved all four.
The only challenger in its category to gain equity over five years, and a tracker that told it where to spend, market by market
Five years of tracking a personal-care challenger in small-town and rural India. Equity rose while rivals stalled, and the markets sorted themselves into defend, scale, fix and build.
A regional cement leader lifted advocacy in all four channel and influencer groups; a rival drew level in its home market and price turned out not to drive loyalty
A regional cement leader's dealers, retailers, engineers and masons, tracked in a competitive frame. Advocacy up in every group, and price shown not to drive loyalty.
Four markets, one streaming service: local audiences will pay for a new entrant, but only if the content and the price look local
An Indian streaming service tested with local audiences in four overseas markets. Each got its own price point, content mix and entry model.
A baseline across households, masons, retailers, manufacturers and lenders showed masons decide half of roofing choices and cost is the main barrier
A baseline for a housing non-profit across 1,300 households, masons, retailers, manufacturers and lenders. Masons decide half of roofing choices; cost is the barrier.
What clients say
Big Blue Banyan's state-of-the-art research models and techniques have brought us quick, efficient and actionable solutions to our business problems from a very modern perspective. Never did we have to compromise on the triple constraints of cost, time and quality with Big Blue Banyan, given the highly able research minds behind the progressive tools.
Head of Market Research, leading FMCG company, South IndiaWe have worked with Big Blue Banyan on a critical project to address a tricky marketing question. The findings were simple yet compelling and helped us understand a critical and intriguing consumer issue.
CMI Head, leading beverages companyBig Blue Banyan is an organisation where rational and emotional forces meet and produce utilitarian results for their clients. The senior team's attitude of going beyond research insights and turning the entire project into a consultancy one is something unique.
Lead, Research and Digital Lab, leading OTT platformWe partnered with Big Blue Banyan to test one of our films so that we could gauge audience reaction to our content. Any obstacle that was thrown at them, they were more than willing to go back and figure a solution out. Partners in the true sense.
Manager, Marketing, leading media networkSend us the brief, or just the question. The first conversation is ours to earn and the proposal is ours to write; the decision is yours. Most clients find that one conversation tells them whether we are the partner they want. We like those odds.
Deepak Singh, FounderWhat I enjoy most is the moment a tracker or a test stops being numbers and becomes a decision the client can make with confidence. We build every study for that moment.
Rwitankar Coondoo, Executive DirectorCurious to know more?
Write to us with the decision in front of you, or just the question. A senior researcher replies quickly, and the proposal is ours to write.