Home · What we do
Every study type. One standard.
The full range of consumer and business research, quantitative and qualitative, in India and in any market where you need an answer. Every study is designed, checked and delivered against the same senior standards, which is how we deliver consistent quality at speed, study after study.
Across the life of a product or brand
In the order the decisions come. Methods are listed under each.
Understanding the market and the customer
Usage and attitude studies · Segmentation · Customer journey · Ethnography and immersion · Semiotics, etc.
When you need to know who buys, why, how, and where the opportunities are. See the cases
Developing the product
Idea and concept screening · Concept testing · Concept-to-product testing · Product testing, blind and identified, in home or in a central location · Claim testing · Pack testing · Name and logo testing, etc.
When you have to choose between options before the money is spent. See the cases
Add TriE or PrimE to read what people cannot put into wordsSetting the price
Price sensitivity · Choice-based trade-off · MaxDiff · Brand and price trade-off · Kano, etc.
When the question is what people will pay, and for what. See the cases
Testing the communication
Advertising pre-tests, film and print · Digital and outdoor stimulus testing · Trailer, episode and content testing · Campaign impact, pre and post, etc.
When you want to know whether it will work before it airs, and what it moved after. See the cases
Add TriE or PrimE to read what people cannot put into wordsTracking the brand
Brand health trackers, single and multi-wave · Brand lift · Portfolio architecture · Market prioritisation, etc.
When you need the same measure, wave after wave, that you can act on. See the cases
Add TriE or PrimE to read what people cannot put into wordsKeeping customers and stakeholders
Satisfaction and advocacy · Loyalty · Employee, dealer and supplier studies · Corporate reputation · Mystery shopping, etc.
When the relationship, not the transaction, is the question. See the cases
Add TriE or PrimE to read what people cannot put into wordsConsumer and public opinion
Sentiment reads · Opinion polls for media and brands · Programme and policy evaluation · Baseline and endline studies, etc.
When the question is what people think and feel right now, at scale, and quickly. See the cases
How we field
Face to face, telephone and online, in eight or more Indian languages and in local languages abroad. Fieldwork runs through a vetted bench of partners across India and in more than fifteen countries, chosen study by study for the population and the mode, briefed, supervised and audited by our own team. Online fieldwork anywhere.
Qualitative work is designed and analysed by our senior team and moderated with long-standing partners in each market.
Who commissions it
Indian and multinational companies across FMCG, consumer durables, devices, media and entertainment, fashion, automotive, building materials, financial services, agriculture, etc. Business-to-business firms through our consulting practice. Public bodies, foundations and development organisations. Universities and doctoral researchers.
Sectors we work in
Across consumer, business and public categories. If yours is not listed, it is a near neighbour of one that is.
Consumer
- FMCG: personal care and beauty, hair care, feminine hygiene, OTC and pain relief, foods, breakfast cereals, cooking oils, beverages, energy drinks
- Consumer durables: kitchen and small appliances, large appliances, water purifiers, electricals
- Devices: smartphones, wearables
- Fashion and luxury: apparel, fashion accessories, fine jewellery, watches
- Media and entertainment: streaming and OTT, television, film, news and print
- Retail and e-commerce
- Financial services: life insurance
- Automotive: passenger vehicles, two-wheelers, batteries, components and aftermarket
Business and industrial
- Agricultural equipment: tractors, implements, parts
- Building materials: cement, construction products
- Chemicals and specialty chemicals; oil and gas
- Metals and minerals; heavy and light engineering; electricals
- Logistics; industrial products; food ingredients; infrastructure
- Healthcare and medical products (B2B)
Public and social
- Public and consumer opinion
- Development programmes and livelihoods
- Education
- Water and sanitation
Curious to know more?
Write to us with the decision in front of you, or just the question. A senior researcher replies quickly, and the proposal is ours to write.