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A research and consulting firm. Singapore and Bangalore. Working globally.
Kanoren is the research and consulting business of Big Blue Banyan, founded in 2016 by people who had spent their careers running research for the world's largest networks. We work with Indian and multinational companies, start-ups and challengers, public bodies, development organisations and universities, in India and across global markets.
What we believe
Good research is a judgement call made well, many times over: in the design, in the field, in the analysis, in the telling. We built the firm so that senior judgement reaches every study, every time.
Where we began
We began in 2016 by combining brain activity, eye tracking and facial emotion in a single read of advertising, ahead of the field, and built a full-service research and consulting practice around it. Today the full range of research is the base and the implicit algorithms are the edge, used wherever they make the answer sharper.
What we are proud of
More than three hundred and fifty studies, and counting, across almost every consumer, business and public category. Models built for each client's question and validated on live studies, never templated. Start-ups that grew with us and multinationals that kept coming back. And a habit, formed early, of taking on the brief nobody else wanted to measure.
The people
Three decades in research and consulting, including senior leadership roles at Kantar, Ipsos and TNS across India, Singapore, Japan and the wider Asia-Pacific region. Reviews every design and every release.
More than twenty years in quantitative research, with particular depth in brand, communication and stakeholder studies across India and the Middle East. Earlier roles at IMRB, TNS India and Kadence. Works across both stated and implicit measures.
The people named in the proposal do the work. The team includes a B2B practice head and a veteran automotive consultant; qualitative work runs with long-standing moderator partners; statisticians, gender and sector specialists are brought in by study.
Think of us as your extended brain: there before the brief is written, when the data surprises you, and the month after the presentation. Try us once and you will know why clients stay.
Deepak SinghSectors
Consumer: FMCG across personal care, foods and beverages; consumer durables and appliances; devices; fashion, luxury and jewellery; media and entertainment; retail; insurance; automotive, etc. Business and industrial: agricultural equipment, building materials, chemicals, metals, engineering, logistics, infrastructure, etc. Public and development: opinion, livelihoods, housing, education, water, etc. The full list.
The name
Kanoren (say ka-NOR-en) is Big Blue Banyan's research and consulting business in a new avatar, built for new markets worldwide, so a name that travels. We gave it its meaning: calm knowledge, an insights zen, the way we want to work: calm, exact, a little curious. Big Blue Banyan remains the group, headquartered in Singapore with its India office in Bangalore: big in ambition, blue for trust, the banyan for deep roots and growth that keeps spreading. Build Business Beyond is the group's line, and still ours.
The group
Kanoren is the trading name of the group's research and consulting business, known until 2026 as 3B Consulting. Contracts are with Big Blue Banyan Pte. Ltd. or Big Blue Banyan (India) Pvt. Ltd.
What clients say
Big Blue Banyan's state-of-the-art research models and techniques have brought us quick, efficient and actionable solutions to our business problems from a very modern perspective. Never did we have to compromise on the triple constraints of cost, time and quality with Big Blue Banyan, given the highly able research minds behind the progressive tools.
Head of Market Research, leading FMCG company, South IndiaWe have worked with Big Blue Banyan on a critical project to address a tricky marketing question. The findings were simple yet compelling and helped us understand a critical and intriguing consumer issue.
CMI Head, leading beverages companyBig Blue Banyan is an organisation where rational and emotional forces meet and produce utilitarian results for their clients. The senior team's attitude of going beyond research insights and turning the entire project into a consultancy one is something unique.
Lead, Research and Digital Lab, leading OTT platformWe partnered with Big Blue Banyan to test one of our films so that we could gauge audience reaction to our content. Any obstacle that was thrown at them, they were more than willing to go back and figure a solution out. Partners in the true sense.
Manager, Marketing, leading media networkWith the cutting-edge neuro and eye tracking technology and years of research experience, Big Blue Banyan is playing a big role in shaping our communications.
Lead, Content and Consumer Analytics, leading OTT platformWe used Big Blue Banyan's TriE ad pre-testing approach for one of our cooking oil commercials in a growth market. The results were very insightful and helped us understand in detail the efficacy of our communication amongst our target group to create effective shorter edits.
Senior Manager, CMI, leading FMCG companyThe on-field and off-field experience with your team was one of the best in terms of research firms we have worked with. Great teamwork and equally great output.
Senior Manager, Client Servicing, advertising agencyThank you very much for a well delivered research. Once again kudos to the project team. Look forward to working together on future opportunities.
Country Director, international non-profitCurious to know more?
Write to us with the decision in front of you, or just the question. A senior researcher replies quickly, and the proposal is ours to write.