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A research and consulting firm. Singapore and Bangalore. Working globally.
Kanoren is the research and consulting business of Big Blue Banyan, and has been since 2016. Our senior team has spent its careers running research for the world's largest networks. We work with Indian and multinational companies, start-ups and challengers, public bodies, development organisations and universities, in India and across global markets.
What we believe
Good research is a judgement call made well, many times over: in the design, in the field, in the analysis, in the telling. We have built the firm so that senior judgement reaches every study, every time.
Where we began
We began in 2016 by combining EEG, eye gaze and facial expression in one read of advertising, ahead of the field. We then built a full-service research and consulting practice around it. Today the full range of research is the base and the implicit algorithms are the edge, used wherever they make the answer sharper.
What we are proud of
We have delivered more than three hundred and fifty studies, across almost every consumer, business and public category. We build models for each client's question and validate them on live studies. Start-ups have grown with us and multinationals have kept coming back. We also formed an early habit of taking on the brief nobody else wanted to measure.
The core team
These are the key faces. The people named in the proposal own the work, from design to release.
- Deepak Singh, MD & CEO, leads the company in Singapore and India.
- Rwitankar Coondoo, Executive Director, leads research delivery across studies.
- Pradip Saha Biswas, Research Director, leads the B2B practice.
Research and consulting: senior research directors, a B2B practice, and consultants who have run businesses as well as studies. Field management, data, finance, administration and HR run in-house.
Specialists, by study: statisticians, sector specialists including a veteran automotive consultant, gender specialists, independent ethics committees, and long-standing moderator partners in each market.
A senior leads every study. A senior reviews every design and every release.
Think of us as your extended brain: there before the brief is written, when the data surprises you, and the month after the presentation. Try us once and you will know why clients stay.
Deepak SinghSectors
Consumer: FMCG across personal care, foods and beverages; consumer durables and appliances; devices; fashion, luxury and jewellery; media and entertainment; retail; insurance; automotive, etc. Business and industrial: agricultural equipment, building materials, chemicals, metals, engineering, logistics, infrastructure, etc. Public and development: opinion, livelihoods, housing, education, water, etc. The full list.
The name
Kanoren (say ka-NOR-en) is the name of Big Blue Banyan's research and consulting business. We gave it its meaning: calm knowledge, an insights zen. It is the way we want to work: calm, exact and a little curious. Big Blue Banyan remains the group, headquartered in Singapore with its India office in Bangalore. The name stands for big ambition, blue for trust, and the banyan for deep roots and growth that keeps spreading. Build Business Beyond is the group's line, and still ours.
The group
Kanoren is the trading name of the group's research and consulting business. Contracts are with Big Blue Banyan Pte. Ltd. or Big Blue Banyan (India) Pvt. Ltd.
What clients say
Big Blue Banyan's state-of-the-art research models & techniques have brought us quick efficient and actionable solutions to our business problems from a very modern perspective. Never did we have to compromise on the Triple Constraints of cost time & quality …
Head of Market Research, leading FMCG company, South India… a critical project to address a tricky marketing question. … The findings too were simple yet compelling and helped us understand a critical and intriguing consumer issue.
CMI Head, leading beverages companyBig Blue Banyan is an organisation where rational and emotional forces meet and produce utilitarian results for their clients. … senior team’s attitude of going beyond research insights and turning entire project into a consultancy one is something unique. One cannot ask for a better partner who virtually owns the client partner’s KPI and turn it around effectively. …
Lead, Research and Digital Lab, leading OTT platform… we partnered with Big Blue Banyan to test one of our films so that we could gauge audience reaction to our content. … any obstacle that was thrown at them by us they were more than willing to go back and figure a solution out. 'Partners' in the true sense …
Manager, Marketing, leading media networkWe used Big Blue Banyan system1 using TriE ad pre-testing approach for one of our cooking oil TVC in a growth market. The results were very insightful – it had helped us understand in detail the efficacy of our communication amongst our TG to create effective shorter edits. …
Senior Manager, CMI, leading FMCG company… great teamwork and equally great output. The on field and off field experience with your team was one of the best in terms of research firms we worked with. …
Programme Head, leading NGOThank you very much for a well delivered research. Once again kudos to you and the project team … Look forward to working together on future opportunities.
Country Director, international non-profitCurious to know more?
Write to us with the decision in front of you, or just the question. A senior researcher will reply quickly, and we will get back to you with the proposal.