TV Ad Evaluation
Ad Pretest – ‘Second-by-Second’ & ‘Frame by Frame’
Is the TV ad working hard enough for the brand? Is it connecting with the consumers at an emotional level? What are the elements driving attention and engagement and how can we improve it?
Our Ad pre-test enables second-by-Second evaluation of the TV ad using Eye tracker, EEG and Facial Imaging, to provide granular diagnostics to up the emotional engagement and to optimize the ad duration – thereby increasing the probability of success.
Print Ad Evaluation
Up the Stand-out quotient & Engagement
How can we make a static communication like Print, more engaging? How can we make it work efficiently for the brand and How can we get more out of the campaign?
Our expertise in communication testing complimented by our System 1 based ad testing solution enables us to evaluate Print ads. Identify the elements that resonates (or doesn’t) with the consumers – visually & at an emotional level.
Ad Tracker
TV or Print Ad – Track the performance on daily basis
Is your ad garnering the expected levels of attention? Is it in line with the spends planned? Are there any course correction that needs to be done?
A daily reporting mechanism to assess the campaign reach, using Online and Mobile solutions. The ad tracker implementation can be timed with the ad launch and can be mapped with the ad spends to understand and take corrective measures at the early stages.
