Two video formats scored alike in isolation; seen side by side, seven in ten chose full animation
A building materials company published educational videos and wanted more organic reach. Before setting up a regular testing routine, it asked which of two formats worked harder.
Both formats were rated separately and then shown together for a choice, across tier-one and tier-two cities.
Rated alone, the two were level and both scored high. Shown together, 69 per cent chose full animation. The client adopted the format and the quick test as a routine for later creatives.
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- The question
- Which digital video format generates more interest for educational content?
- Approach
- Monadic online ratings followed by paired choice
- Where
- Eight cities across two tiers, India, 2023
De-identified. Names, places and distinguishing details are generalised.
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