A refinery by-product found a captive market once the study showed how easily buyers switched suppliers
A client planned to make a chemical for its own refineries and wanted a market for the used product.
We mapped buyers across fertilisers, detergents, metals, oils, batteries and pharmaceuticals, and studied how they chose and switched suppliers.
Supply was crowded but buying was transactional, so switching was easy. We helped the client secure long-term agreements with manufacturers, processors and distributors, some for thousands of tonnes a month. A market became a captive market.
Curious to know more? Write to us and we will take you through this case, and others like it, in depth. projects@bigbluebanyan.com
- The question
- Is there a market for a chemical the client would make for its refineries and then sell on after use?
- Approach
- Buyer-side market mapping across industries, followed by partner identification and agreement support
- Where
- India
De-identified. Names, places and distinguishing details are generalised.
Related studies
Four markets, one streaming service: local audiences will pay for a new entrant, but only if the content and the price look local
An Indian streaming service tested with local audiences in four overseas markets. Each got its own price point, content mix and entry model.
A feasibility study found the domestic market too crowded to justify a new chemical plant, and pointed the client to exports
A new chemical plant that did not get built. Demand sizing and producer mapping showed a crowded market, and the client's capital stayed in the bank.
An Indian industrial company entered five regions through distributors we identified and partnerships we helped build
Five regions, one Indian industrial company. Distributors identified and approached, partnerships built, customers engaged. Plan became distribution.
Have a similar question?
Tell us the decision behind it. A senior researcher replies quickly with what it would take.