Home · How we work
Senior judgement, built into the work.
A senior researcher leads and signs off every study here. We have built the firm so that this is a rule and does not depend on luck. Decades of senior standards are written into how every study is designed, checked and delivered. The judgement reaches your deliverable every time, and the system does the manual work that used to take weeks.
What a senior checks before it reaches you.
Seven checks, in this order, on every study.
Deliverables that pass every check carry the QED mark. Quod erat demonstrandum. A senior researcher has checked the question, the design, the field, the analysis and the story, and put their name to the release. Nothing ships unchecked.
What you can count on
The right method for the decision. Where judgement should carry part of it, we say so before you spend.
The findings as they are, in plain words, presented by the people who found them.
A view on the next question. Every study ends with ours, so the next one starts further ahead.
We stand behind every deliverable. If anything needs correcting after delivery, we correct it ourselves, before you ask.
Real people, real data
Every number comes from a person we can account for: recruited, consented, interviewed and checked. Our respondents are human, every time.
The system and the senior
The system carries the standards: it checks designs against the question, screens field data, traces every figure back to its table and drafts to a house style. That is the manual work that used to take weeks, and it is why answers arrive in days.
A senior researcher frames the question, reads the data, judges what matters and signs the release. Automation works under senior judgement, on every study.
Partners all the way
We stay from the brief to the boardroom: the design conversation, the field, the reading of the data, the presentation, and the questions that come a month later. Clients call us partners because that is how the work runs, and most of our work each year comes from people we have worked with before.
Two ways to work with us
A full study. You bring the decision. We design, field, analyse and report, and a senior researcher stays on it from proposal to presentation.
Your design, our field and checks. You have the questionnaire and the plan. We review the design, field it to our standards, and deliver clean data and tables. This is common with universities, agencies and in-house teams.
Fieldwork and partners
We work through a vetted bench of partners across India, including rural and hinterland districts, and abroad. We choose partners study by study for the population and the mode, and our own team briefs, supervises and audits them. We field in any market, and online anywhere. Interviews run in the respondent's own language, and we check every translation line by line before it reaches the field.
Compliance and respondent care
We are fully compliant and transparent on every protocol. Recordings, responses and personal data are handled under written agreements and kept only as long as the study needs them. They are never used to identify a respondent to a client. Consent is sought for every recording; clients receive audio and transcripts, and video never leaves our systems. We work around your constraints, and set the arrangements out in writing before fieldwork starts. Details are in our privacy notice.
Who is in the room
The people named in the proposal do the work. A senior leads every study. A senior reviews every design and every release. Qualitative work runs with long-standing moderator partners. Statisticians, gender and sector specialists are brought in by study.
Tenders and procurement
Registration details for both legal entities, policies and a capability statement are on one page for evaluators.
Curious to know more?
Write to us with the decision in front of you, or just the question. A senior researcher will reply quickly, and we will get back to you with the proposal.