A four-week home placement gave an anti-acne gel a go decision and a set of consumer-backed claims
A consumer health company needed launch evidence for an anti-acne gel and claim support for its pack and advertising.
Users applied the unbranded product for four weeks, kept a weekly diary and were interviewed at the end. Twenty-four product statements were tested for agreement.
Nine in ten liked the product and most reported clear improvement by week four, with the diary confirming the recall read. Every statement reached the level needed to be used as a claim. The client had a go decision and the words for the pack in one study.
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- The question
- Does a new anti-acne gel work well enough in real use to launch, and which product statements can be supported as claims?
- Approach
- Four-week unbranded in-home use with weekly diary and end-of-use interview; 24 statements tested for claim support
- Where
- Five cities, India, 2026
De-identified. Names, places and distinguishing details are generalised.
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