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Profiling mid-sized parts manufacturers gave the client a ready list of potential partners for an alternate parts brand
After the main study showed where will-fit parts were eating into its business, a global tractor maker wanted to know who made them, and whether any could become a partner supplier.
We built a list of about ninety firms from mechanics and traders, narrowed it with the client, and completed detailed profiles of fifty-six: products, volumes, prices, brands fitted, exports and quality practices.
The client received a working shortlist of potential partners, not just a picture of the market.
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- The question
- Who makes the will-fit parts for our tractors, and could any of them supply us?
- Approach
- Manufacturer identification through the trade, then structured profiling visits
- Where
- Manufacturing clusters across India, 2022
De-identified. Names, places and distinguishing details are generalised.
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