In a neighbouring market an Indian belt maker had a known name and a quality image, but needed local distributors and an answer to low-cost imports
An Indian maker of automotive and industrial belts wanted to enter a neighbouring market and needed its size, its structure and its partners.
We interviewed distributors, retailers and factory buyers across three cities, sized the market, estimated shares and profiled forty potential partners.
The brand was known and well regarded; three in four of those met reacted positively. The blockers were low-cost imports, belt-size mismatches and a demand for exclusivity. We named one lead distributor per segment and city.
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- The question
- How large is the market for power-transmission belts, who controls it, and which distributors and end users would work with an Indian brand?
- Approach
- Interviews with distributors, retailers and factory buyers; market sizing and share estimates; partner profiling
- Where
- A South Asian market, three cities, 2017
De-identified. Names, places and distinguishing details are generalised.
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