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A Japanese specialty chemicals company got a second-tier sales strategy for India once the value chain was mapped
A Japanese specialty chemicals company needed a second-tier sales strategy for India, beyond its existing direct accounts.
We unravelled the industry value chain, profiled who was who among specialty chemical players, their role, reach and customer base, and built the strategy on that map.
The result was a multi-layered plan across regional and industry hubs, customer engagement and logistics, using people, partners, R&D and infrastructure in the right combination for each layer.
Curious to know more? Write to us and we will take you through this case, and others like it, in depth. projects@bigbluebanyan.com
- The question
- How should a Japanese specialty chemicals company build second-tier sales in India?
- Approach
- Value-chain mapping, player profiling, multi-layered go-to-market strategy
- Where
- India
De-identified. Names, places and distinguishing details are generalised.
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