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Consumer research for companies and brands.
Indian and multinational companies, start-ups and challengers come to us with the decisions across the life of a product or brand: what to launch, at what price, with which communication, and how the brand is holding up. We answer with the full range of quantitative and qualitative research, in India and in any market, with implicit measures added where they make the answer sharper.
What you get
You get a senior researcher from proposal to presentation, and after. The design is built for your decision, not only for your brief. Fieldwork runs through long-standing partners, and our team briefs, supervises and checks it. The report says what matters in plain language, and it carries the QED mark when it has passed every check.
Sectors we know well
FMCG across personal care, foods and beverages; consumer durables and appliances; smartphones and devices; fashion, luxury and fine jewellery; media, streaming and entertainment; retail and e-commerce; insurance; automotive, etc. The full list is on the Research page.
Two ways to work with us
In a full study, you bring the decision and we design, field, analyse and report. In the second way, you bring the questionnaire and the plan. We review the design, field it to our standards and deliver clean data and tables.
Where the stated answer is not the whole answer
For advertising, packaging, trailers and brand image we add TriE or PrimE to the study. They show what moved people, beside what people said. We have been combining these measures on live studies since 2016, and the norms grow with every one.
A glimpse of the work
There is a great deal more; tell us your question and we will show you what fits.
Blind scores alone would have picked the wrong energy drink; tasting order, a taste benchmark and a regional read found the right one
An energy-drink company had two formulations in a savoury regional flavour and wanted them tested blind against a popular, cheaper drink in the same flavour as the taste benchmark.
Every respondent tasted all three in rotated order. Monadic ratings, forced preference and a regional split were read together rather than one at a time.
The benchmark won every monadic rating, as cheaper familiar tastes often do. Forced choice told a different story: one formulation led clearly once the benchmark was set aside, and the regional split explained why the other had looked competitive. The client took one formulation national and kept the other as a possible southern variant.
All four purifier concepts cleared the launch gate; forced choice and price testing picked the one to launch
Four water purifier concepts all scored well. A forced choice and a price test picked the one to launch.
A new curl cream cleared the blind test and its planned price; the job ahead was winning trial in a category where women stay loyal
A new curl cream passed its blind home test. The planned price was also accepted.
One pack won on six of eight parameters, and the losing pack's faults were fixable without a redesign
Two packs were tested. One won on six of eight measures, and the other could be fixed without a redesign.
Four relaunch films scored alike on the questionnaire; EEG and eye gaze data showed which one to lead with and how to split the media
Four relaunch films scored alike on the questionnaire. EEG and eye gaze data picked the lead film.
The only challenger in its category to gain equity over five years, and a tracker that told it where to spend, market by market
A personal-care challenger was tracked for five years. It was the only challenger to gain equity.
A premium smartphone launch reached well above norm and branded below it, except for the one execution that put the product first
A premium phone launch ran ten executions. Reach was well above the norm and branding below it, except where the product led. The next wave put the product first.
Curious to know more?
Write to us with the decision in front of you, or just the question. A senior researcher will reply quickly, and we will get back to you with the proposal.