Home · What we do
Research that ends in a recommendation, not a report.
Our consulting practice answers business questions that need evidence from the market: whether to build, where to enter, how a market really works, and how your stakeholders see you. The work is led by senior people who have run businesses as well as studies.
Feasibility and development
Our feasibility work goes beyond go or no-go. We evaluate the direct and indirect factors, the opportunities and the risks under different scenarios, and finish with a business plan and clear recommendations. We have run manufacturing and market feasibility studies for large companies in chemicals, refining, agriculture, logistics, etc. Some of that work saved clients large capital commitments; some found them a market they did not know they had.
Market entry and expansion
Entering a new country or region needs more than a market size. We cover positioning, channels and distribution, partnerships, acquisition targets and the regulatory ground, with on-the-ground support for the first steps. Our work has taken clients from India, Japan, Singapore and Europe into new markets worldwide.
Market intelligence
Market insight studies, continuous market monitoring, competitive intelligence and target profiling, for investment and planning decisions. Our experience here is deliberately wide: satellites and aircraft, medical materials, wind energy, automotive and industrial components, construction materials, semiconductors, food ingredients, logistics, agriculture, etc. Clients include government agencies, global advisory firms and the companies making the investment.
Stakeholder experience and brand transformation
We assess how customers, suppliers, channel partners and employees experience an organisation, find where the experience breaks, and help put it right. The work joins stakeholder satisfaction and brand equity into one programme rather than two.
Consulting cases
This is a glimpse. There is a great deal more; tell us your question and we will show you what fits.
A feasibility study found the domestic market too crowded to justify a new chemical plant, and pointed the client to exports
A chemical maker planned a new plant. Our study found the home market crowded and pointed to exports.
A refinery by-product found a captive market once the study showed how easily buyers switched suppliers
A refinery needed buyers for a by-product. The study showed how easily buyers switched suppliers, and long-term agreements made the market a captive one.
An Indian industrial company entered five regions through distributors we identified and partnerships we helped build
An Indian industrial company wanted to enter five regions. We identified and approached distributors, helped build partnerships and engaged customers. The plan became distribution.
A Japanese specialty chemicals company got a second-tier sales strategy for India once the value chain was mapped
A Japanese specialty chemicals company wanted to grow in India. We mapped the value chain and built its sales strategy.
An international food-ingredients leader learned which segments to prioritise, and how to position and package for them
An international food-ingredients leader needed its priorities for India. We studied the market and its players segment by segment, and showed which segments to pursue.
An international infrastructure company turned a stakeholder review into an action plan, monitored to completion
An international infrastructure company commissioned a stakeholder review. The review became an action plan, which we monitored to completion.
Thinking about where to go next?
Tell us the move you are considering. A senior consultant will come back with what the market evidence can settle, and what it would take to get it.